Box O' Macarons,watercolor, 9" x 11"
Another obsession is the porte-etiquette - the little price signs you'll see on glass counters and scattered in windows of Parisien patisseries.
I always include them in the shot? Price tags are ever present. Parisiens like to know how much things costs just as much as we do. The price list is always front and center in a boulangerie. It's the law. Unlike some upscale US pastry joints who insist you ask, "How much?" Based on the premise if you have to ask, you can't afford it. The French are not so snobby.
These little sign posts tell you it's OK to waltz in and actually buy something. The same does not necessarily apply to Cartier or Hermes.
Some signs give you much more information than just the price. Ingredients in detail.
Name cards of gateaux can be quite poetic, or not. Dalloyau calls this cake "Mogador". Is it really a reference to Essaouira Bay in Morocco? It remains a mystery. Do you know the answer?
I'd rather shop for macarons in Paris than shoes. Trying to deceifer hand-written signs is part of the fun is it not?
Fauchon boxes decide the price. Fauchon wins many a round when it come to creativitie so they get away with a lot. Here the box decides le prix.
BONS REVES des MACARONS!