There's a tremendous fuss made over the candy box in France and I'm very glad of it. It's not merely a square box with a lid and bottom.
There's much more involved. It's an architectural wonder with popup leaves and windows and layers and so forth. No imagination is spared coming up with these "jewel boxes". I envision men in white coats fussing about with bits of cardboard in the lab creating these gems.
And you can choose the box design appropriate for the occasion. These little darlings from Marquise de Sevigne, are waiting, perhaps for the mother of a new born babe..? A tiny bit resembling diapers...Hmmm
Can anyone compete with Ladurée's aray of shapes, sizes and variety in box design? I doubt it. Their designer must be the Yves St. Laurent of candy box couture...
This chic turquoise box comes from Patrick Roger . An intensely orange slipcase slides over the blue box...striking.
French branding (IMO) is about ribbons, past-on stickers and whymsical boxes. Not giant billboards that knock you over or your car on the highway. And don't forget those signature sacs (bags). Pink is a favored color for Paris boxes but black too is popular. You're probably thinking, Hmmm...I'm more interested in the contents of that box.
I brought home this pile of candy boxes, and I have another bag full of brand name ribbons. They have no sell-by date. One shop can have 2-3 different signature brand ribbons on offer. They only make these in France as far as I can tell. I've often thought how nice to have a ribbon 🎀 with Paris Breakfasts name on it. If I knew where to order them, I would tout suite... 
