How Much Is That Macaron?

Box O' Macarons, 9" x 11"

Another obsession is the porte-etiquette - the little price signs you'll see on glass counters and scattered in windows of Parisien patisseries.

You can dream all you want about Paris, but it's nice to know what things cost.

 I always include them in the shot? Price tags are ever present. Parisiens like to know how much things costs just as much as we do. The price list is always front and center in a boulangerie. It's the law. Unlike some upscale US pastry joints who insist you ask, "How much?" Based on the premise if you have to ask, you can't afford it. The French are not so snobby.

These little sign posts tell you it's OK to waltz in and actually buy something. The same does not necessarily apply to Cartier or Hermes.

Some signs give you much more information than just the price. Ingredients in detail. 

Name cards of gateaux can be quite poetic, or not. Dalloyau calls this cake "Mogador". Is it really a reference to Essaouira Bay in Morocco? It remains a mystery. Do you know the answer?
I'd rather shop for macarons in Paris than shoes. Trying to deceifer hand-written signs is part of the fun is it not?

I'd rather read pastry signs than a book. So much food for thought.

Fauchon boxes decide the price. Fauchon wins many a round when it come to creativitie so they get away with a lot. Here the box decides le prix.

Gerard Mulot is using 'new math' with these vertical macarons sold by the meter no less. Get out your rulers.

In addition (no pun intended) Mulot tells us upfront in the window the price for his towering cones of macarons. Try not to fall out of your chair gasping for air.This macaron tower is reasonable, though I didn't buy it. No time. You must pre-order this charmer 48 hrs ahead. All for a mere 41 Euros. It won't feed a ballroom full of hungry wedding guests.
BONS REVES des MACARONS!